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Review Guidelines
The best reviews are passionate and personal. They offer a rich narrative, a wealth of detail, and a helpful tip or two for other consumers. Here are some additional thoughts for conscientious reviewers.
a. Personal experience: We want to hear about your first-hand consumer experience, not what you heard from your co-worker or significant other. Try to tell your own story without resorting to broad generalizations and conclusory allegations.
b. Accuracy: Make sure your review is factually correct. Feel free to air your opinions, but don't exaggerate or misrepresent your experience. We don't take sides when it comes to factual disputes, so we expect you to stand behind your review.
c. Review updates: Review updates should reflect a new experience or interaction with the business. Don't tell the same old story you've already told. If you'd like to add new insight to an old experience, just edit your review instead of creating a new update. -
Photo Guidelines
Business photos and videos should be broadly relevant to the business and reflect the typical consumer experience (e.g., what the business looks like, what the business offers, etc.).
If you post a photo or video that showcases a more unique personal experience with a business (e.g., your smiling group of friends at the bar, the fly in your soup), we may remove it from the photo gallery for the business, but it still may appear alongside your review if you write one about the business. -
User Profile Guidelines
Don't be shy - use your account profile to let people know who you are and what makes you tick. Users want to read reviews from people they know and trust (not those with profiles that are empty or laced with inappropriate content). -
Business Owner Guidelines
Business owners should be getting in on the act, too. Some words of wisdom:
a. From the Business: You can use the "From the business" tab to tell people a little something special about your business. Please keep it relevant: don't use this feature to attack your competitors, reviewers, or Apnailakaa, and don't use it to seed keywords or post special offers or promotions - we'll remove them if we see them.
b. Public Comments: Private messaging is often the best way to resolve a dispute with an unhappy customer, but business owners can also address issues publicly by posting a public comment. As with private messaging, we ask that business owners upload a clear photo of themselves to help personalize their message. Don't use public comments to launch personal attacks, advertise, or offer an incentive to change a review.
c. Don't ask customers for reviews: Don't ask your customers to review your business on Apnailakaa. Over time, solicited reviews create bias in your business listing - a bias that savvy consumers can smell from a mile away. Learn why you shouldn't ask for reviews.
